Founder/CEO/Chief Technology Officer

Larry has over 35 years of food and beverage consumer products experience for global companies such as Unilever, Cadbury Schweppes and Borden Foods. Larry is also an entrepreneur and has launched and sold his own sports nutrition beverages.

Creative Director

A world-class branding and package design expert, Sondra was Senior Art Director at PepsiCo for 20 years. At Pepsi and in her subsequent career she created branding for many household-name brands such as NASCAR, Aquafina and Stolichnaya Cristall.

Senior Sales & Marketing Executive

Izzy is a senior sales and marketing executive who has launched brands nationally in the specialty channel markets. Izzy also has an extensive background in distribution within the sports nutrition market.

General Counsel

Mitchell has served as counsel to NCN Beverages, for over seven years. A former public company general counsel, he has a broad and deep background counseling food and packaging companies and a 30+ year career in general corporate, securities, mergers & acquisitions, finance and intellectual property law. Mitch will cover legal, administration and HR.

Controller

Michele has over 30 years of experience, owns her own accounting firm and advises a wide variety of businesses. Michele will oversee accounting.

Senior Advisor

Ed is a retired international commercial airline pilot, and mentor to Larry Alibrandi and advisor to NCN Beverages.